RRL Holiday 2014 - "Crazy Horse"
The Double RL holiday 2014 window concepts were inspired by the Wild West of the late 1800s. These windows portray an emerging boomtown during the expansion of the American frontier.
The concept starts with a directive that is distributed to all RRL stores worldwide. Each regional store implements these concepts according to their individualized spaces, budgets and climates.
I graphically design all directives, research inspiration images, and direct illustration layouts. I work on-site during special occasions, like holiday, by styling mannequin rigs, window props and interior display.